Wellness ad trends
How health & wellness DTC brands turn the moment's biggest wellness stories into Meta ad creative. Each deep dive is built from Divisadero's analysis of real ads: the playbook, the brands running it, and where the claims get thin.
The Cortisol Ad Trend
How DTC wellness brands turn cortisol into Meta ad creative: the cleanse playbook, the brands running it, and the disclaimer gap.
Read the deep diveWho Wellness Brands Target
A brand-by-brand tour of the personas the 15 biggest wellness advertisers chase on Meta, the real ad creative for each, and the one customer underneath them all.
Read the deep diveGLP-1 & Weight Management
How brands advertise around GLP-1 and metabolic health. Coming soon.
Creatine for Everyone
The creatine-for-women and longevity creative wave. Coming soon.
Want the full picture across the category? Browse the Wellness Ad Index or explore brands.