Wellness ad trends

How health & wellness DTC brands turn the moment's biggest wellness stories into Meta ad creative. Each deep dive is built from Divisadero's analysis of real ads: the playbook, the brands running it, and where the claims get thin.

The Cortisol Ad Trend

How DTC wellness brands turn cortisol into Meta ad creative: the cleanse playbook, the brands running it, and the disclaimer gap.

Read the deep dive

GLP-1 & Weight Management

How brands advertise around GLP-1 and metabolic health. Coming soon.

Creatine for Everyone

The creatine-for-women and longevity creative wave. Coming soon.

Want the full picture across the category? Browse the Wellness Ad Index or explore brands.