Health & wellness brands advertising on Meta

Mudwtr

Health & Wellness

A-

Mushroom-powered coffee alternatives for calm energy and focus.

MOSH

Health & Wellness

B-

Brain-health protein bars with lion's mane, ashwagandha, and cognition-supporting ingredients.

Alice Mushrooms

Health & Wellness

B-

Alice Mushrooms’ top performers lean heavily on short-form, benefit-forward videos that pair high-arousal hooks (Hook scores frequently 95–100) with “science-lite” ingredient stacks to justify bold outcomes (sex, sleep, sober socializing). The brand’s most effective ads cluster in Testimonial Review and Promotion formats, using lifestyle vignettes (date night, nights out, bedtime) plus repeated CTAs like “Skip the roses” and scarcity (“before it sells out”). Performance is strong despite recurring low Credibility scores on the intimacy creative (often 30–45), while Nightcap’s authority-led execution (Dr. Jen Ashton) shows the clearest credibility upside (Credibility 90).

Nello

Health & Wellness

B-

Calming drink mixes for stress relief and cortisol balance.

Moonbrew

Health & Wellness

B-

Magnesium hot cocoa and sleep gummies for restful, melatonin-free nights.

Waterboy

Health & Wellness

C+

Electrolyte hydration & recovery drinks

Plant People

Health & Wellness

C+

Plant People’s top performers lean heavily on direct-response, creator-led videos—mostly Problem–Solution and Testimonial formats—anchored by a clear villain (melatonin/“sleep aids that cause grogginess”) and a clean alternative (melatonin-free, zero sugar). The strongest ads pair relatable pain-state storytelling (especially perimenopause sleep disruption) with proof cues like sleep-tracker score jumps (e.g., 36%→99%, 93/96/96) and ingredient-stack education, driving standout Hook Scores (up to 100/100) and consistently high Persuasion (often 85–92/100).

Goli

Health & Wellness

C+

Delicious gummy supplements for every wellness goal.

RYZE

Health & Wellness

C+

RYZE’s top performers lean heavily on Problem–Solution storytelling (9/15 ads) that opens with visceral, relatable symptoms (bloating, fatigue, brain fog) and quickly pivots to a simple daily ritual (mushroom coffee) backed by ingredient-to-benefit education and strong risk reversal (30-day guarantee). The highest-scoring ads pair high-energy hooks (e.g., Ad 2 Hook 100; Ad 1 Overall 89) with offer stacking (discounts, free gifts) and “science-lite” visuals (3D gut/brain animations), while credibility is the consistent weak spot (many ads at 20–45).

Instant Hydration

Health & Wellness

C

Instant Hydration’s top performers lean heavily into direct-response creative that pairs a fast, visual “mix ritual” demo with symptom-to-solution promises (energy, brain fog, stress/cortisol, pregnancy fatigue) and aggressive offer stacking (often “up to 50% off,” free gifts, free shipping). The highest scores cluster in Promotion and Problem-Solution formats (e.g., Ad 1 at 85 overall; Ad 2 at 84; Ad 3 at 82), driven by strong hooks (multiple ads at 90–95 Hook) and persuasion (often 88–95), while credibility is the consistent weak spot (many ads at 25–45).

Beam

Health & Wellness

C

Science-backed superpowders for sleep, gut health, and radiant wellness.

AG1

Health & Wellness

C

All-in-one premium daily nutrition in a single scoop.

Magic Mind

Health & Wellness

C

Magic Mind’s best ads (86–92 overall) consistently pair ultra-strong hooks (often 95–100) with a repeatable conversion engine: problem/solution or promo storytelling, quick ingredient/science education, and aggressive offer stacking (50% off + 100-day guarantee). The brand wins by positioning the shot as a cleaner coffee/stimulant replacement that delivers “calm energy + locked-in focus,” then reinforcing believability with manufacturing/lab visuals, named ingredients, and social proof (reviews, authority-style testimonials).

Moonjuice

Health & Wellness

C-

Adaptogenic supplements and wellness rituals for beauty, calm, and balance.

ARMRA

Health & Wellness

D

ARMRA offers physician-founded, premium bovine colostrum supplements designed to rebuild the immune barrier, support gut health, and enhance cellular regeneration.

Bloom Nutrition

Health & Wellness

Viral greens and superfood powder brand targeting young, aesthetic-driven female consumers for bloat relief and digestion.

LMNT

Health & Wellness

Zero-sugar electrolyte drink mix formulated for low-carb, keto, and paleo diets.

Obvi

Health & Wellness

Flavor-forward collagen and weight loss supplements featuring nostalgic cereal and dessert flavors.

Ritual

Health & Wellness

Transparent multivitamin and supplement brand focusing on traceable ingredients for women, men, and kids.