WaterBoy: Your Sweat-Stopping, Thirst-Popping Cherry Limeade Hydration Hero

Title

WaterBoy: Your Sweat-Stopping, Thirst-Popping Cherry Limeade Hydration Hero

Description

The advertisement features a young woman in a parking lot with water humorously spraying from her armpits to illustrate extreme sweating in the summer heat. It promotes WaterBoy's new Cherry Limeade flavored electrolyte drink mix, showing the product box and a single-serve packet being mixed into a glass of water. On-screen text and a high-energy male voiceover claim that the product contains 3x the electrolytes of Liquid I.V. and zero sugar to effectively replenish what's lost through sweat. The ad concludes with the message that 'dehydration is for suckers' and positions WaterBoy as a 'thirst-popping hero' available wherever sweaty people are found.