90

Title

90

Description

The video advertisement begins with the on-screen text "me when i get my hands on you:" as a woman in sunglasses playfully punches towards the camera to a hip-hop track featuring the lyrics "beat 'em up." The text then changes to "...making sure you're well hydrated, energy levels are high, with zero sugar ;)" as the scene cuts to the woman pouring a pink powder into a water bottle while the man next to her holds a blue pouch of "WaterBoy Weekend Recovery." The core advertising message humorously subverts an initially aggressive tone to promote WaterBoy as a caring way to ensure someone stays energized and hydrated without sugar.