88

Score

Gut Health

Ran 2 months

Inactive
Hook
92/100
Persuasion
74/100
Vibes
85/100
Execution
62/100
Credibility
88/100
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Format75
Target GenderFemale
Target Age25-34
Production StylePolished
Speaker POVExpert, Influencer
Emotional ToneTrust, Aspiration
Wellness FunctionSleep
StartedMar 26, 2026
EndedApr 13, 2026
Duration2 months

Title

Gut Health

Description

This video advertisement features a man speaking on a podcast setup, intercut with close-up shots of generic supplement pills and powders, and ultimately, Plant People brand gummy supplements like WonderCalm, WonderSleep, WonderBiome, and WonderHydrate. The speaker criticizes the wellness industry's use of "proprietary blends" that hide cheap ingredient ratios, stating that his company differentiates itself by fully disclosing the exact quantities of each ingredient on their supplement panels to match clinical studies. On-screen text overlays highlight key claims such as 'Clean & Efficacious Formulas,' 'Clinical Dosage,' and 'Research Backed,' while close-ups of the product packaging emphasize they are vegan, gluten-free, and explicitly free from seed oils, gums, high-fructose corn syrup, and pesticides. The ad concludes by showing a woman eating a gummy to stress that taste is a critical focus ('Chef Curated'), followed by a lineup of their products alongside the final message, 'Clinically Dosed. Nothing Hidden. Shop Now.'

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"Gut Health" — Plant People Ad | Divisadero Ad Intelligence