88

Score

90

Ran 5 months

Inactive
Hook
92/100
Persuasion
74/100
Vibes
85/100
Execution
62/100
Credibility
88/100
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Format85
Target GenderFemale
Target Age25-34
Production StylePolished
Speaker POVExpert, Influencer
Emotional ToneTrust, Aspiration
Wellness FunctionSleep
StartedMar 26, 2026
EndedApr 13, 2026
Duration5 months

Title

90

Description

The advertisement begins with footage of people working on a farm, underscoring the on-screen message that "Good food = good agriculture," before cutting to a man discussing the brand's dedication to sourcing the best ingredients. Visually, the ad frequently highlights close-ups of "Plant People" mushroom gummies and their colorful packaging, specifically featuring the Wonder Focus, Wonder Calm, Wonder Sleep, Wonder Biome, and Wonder Hydrate varieties. The voiceover emphasizes the product's clean profile—stating the gummies are vegan, gluten-free, free of dyes, and use organic flavors—while also mentioning they contain a "boatload of active ingredients." The core advertising message promotes Plant People as a clinical-quality, plant-based health solution, summarized by the final on-screen text, "A Supplement You Actually Look Forward To Taking," and the spoken mission to heal people and the planet.

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Plant People: 90 | Divisadero