88

Score

Cortisol

Ran 7 months

Inactive
Hook
92/100
Persuasion
74/100
Vibes
85/100
Execution
62/100
Credibility
88/100
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FormatPromotion
Product
Persona65
Target GenderFemale
Target Age25-34
Production StylePolished
Speaker POVExpert, Influencer
Emotional ToneTrust, Aspiration
Wellness FunctionSleep
StartedJan 27, 2026
EndedJan 27, 2026
Duration7 months

Title

Cortisol

Description

The video advertisement introduces two new flavors of Nello Supercalm Calming Drink Mix—Honeydew Melon and Cucumber Lime—positioned as a delicious addition to a daily relaxation routine. Visually, a woman is shown mixing the single-serve powder packets into water and enjoying the beverage in calming settings like her bathroom and bedroom, while on-screen text and close-ups of the packaging highlight key ingredients such as KSM-66 Ashwagandha, L-Theanine, Magnesium Glycinate, and Vitamin D3. The voiceover and accompanying text emphasize that these "light & subtly sweet" flavors make stress relief feel "more like a treat than a task," claiming the clinically studied ingredients help support healthy cortisol levels and a calmer nervous system. Throughout the ad, a persistent "Up to 46% OFF" overlay incentivizes viewers to try the new flavors for a midday reset or nighttime wind-down.

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Nello: Cortisol | Divisadero