88

Score

Calm

Ran 6 months

Inactive
Hook
92/100
Persuasion
74/100
Vibes
85/100
Execution
62/100
Credibility
88/100
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FormatProblem Solution
ProductCalm
Persona40
Target GenderFemale
Target Age25-34
Production StylePolished
Speaker POVExpert, Influencer
Emotional ToneTrust, Aspiration
Wellness FunctionSleep
StartedJan 31, 2026
EndedJan 31, 2026
Duration6 months

Title

Calm

Description

The video features a woman in a modern kitchen speaking directly to the camera while holding a pink beverage and later showing a blue box of "nello Supercalm Calming Drink Mix." A static text overlay reads, "Nello Supercalm is a MUST 🙌🙌," alongside dynamic captions that display her narration about the overwhelm of daily life, work, and family. In the voiceover, she explains that the drink is third-party tested, made in the US with clean ingredients, and free of artificial sweeteners, helping to soothe an out-of-control nervous system. The core advertising message promotes Nello Supercalm as a practical, healthy solution for stress relief and improved sleep, offering anxious individuals a way to regain their calm and "breathe."

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Nello: Calm | Divisadero