88

Score

100

Ran 5 months

Inactive
Hook
92/100
Persuasion
74/100
Vibes
85/100
Execution
62/100
Credibility
88/100
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Format100
Product40
Persona92
Target GenderFemale
Target Age25-34
Production StylePolished
Speaker POVExpert, Influencer
Emotional ToneTrust, Aspiration
Wellness FunctionSleep
StartedJan 14, 2026
EndedFeb 9, 2026
Duration5 months

Title

100

Description

The video begins with a woman preparing a blue drink using a packet of Nello Supercalm in a glass with ice, accompanied by on-screen text stating, "Go and get Nello Supercalm at Costco" and "This drink mix will help you rest better without feeling groggy." She then speaks directly to the camera, explaining that unlike other sleep supplements that contain ten times the melatonin your body produces and cause morning drowsiness, Supercalm is completely non-drowsy. The advertisement concludes with a close-up shot of multiple Nello Supercalm bags on a white counter as the voiceover announces the product's new availability at Costco. Ultimately, the core message promotes Nello Supercalm as an effective, non-groggy sleep solution that avoids the heavy melatonin hangover of its competitors.

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