88

Score

Mudwater Testimonial: Surfer Swaps Coffee for Better Sleep

Ran 7 months

Inactive
Hook
92/100
Persuasion
74/100
Vibes
85/100
Execution
62/100
Credibility
88/100
Sign up for free to see scores
FormatProblem Solution
Product
Persona88
Target GenderFemale
Target Age25-34
Production StylePolished
Speaker POVExpert, Influencer
Emotional ToneTrust, Aspiration
Wellness FunctionSleep
StartedJan 29, 2026
EndedMar 17, 2026
Duration7 months

Title

Mudwater Testimonial: Surfer Swaps Coffee for Better Sleep

Description

The advertisement features a young woman discussing how switching from coffee to MUD\WTR, a mushroom-based coffee alternative, improved her sleep and overall lifestyle. She is shown in various settings, including her home, a graffiti-covered skatepark, and a sunny seaside street, where she is seen skateboarding and relaxing with her dog. The black MUD\WTR canister she holds lists ingredients such as Lion's Mane, Chaga, Reishi, Cordyceps, Turmeric, Cacao, and Cinnamon. The woman explains that the drink provides her with "focused, sustained energy" throughout the day without the negative effects on sleep she experienced with caffeine, promoting it as the "best of both worlds."

Keep exploring

Unlock full ad intelligence

Sign up for free to see scores, targeting data, and AI-powered analysis for every ad.

Sign Up
Mudwtr: Mudwater Testimonial: Surfer Swaps… | Divisadero