88

Score

MUD\WTR: The Mushroom-Based Coffee Alternative for Energy and Focus

Ran 11 months

Inactive
Hook
92/100
Persuasion
74/100
Vibes
85/100
Execution
62/100
Credibility
88/100
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FormatPromotion
ProductCacao
Persona95
Target GenderFemale
Target Age25-34
Production StylePolished
Speaker POVExpert, Influencer
Emotional ToneTrust, Aspiration
Wellness FunctionSleep
StartedJul 10, 2025
EndedJan 19, 2026
Duration11 months

Title

MUD\WTR: The Mushroom-Based Coffee Alternative for Energy and Focus

Description

The founder of MUD\WTR introduces the brand's mushroom-based coffee alternative, explaining its premium $1.33-per-cup price by highlighting high-quality ingredients like Masala Chai, Cacao, and 2,000mg of functional mushrooms including Lion’s Mane and Cordyceps. Visuals showcase the organic ingredients, California-based mushroom cultivation, and various people enjoying the beverage both hot and iced. On-screen text emphasizes benefits like "energy & focus w/o the jitters" and promotes over 60,000 five-star reviews alongside a 33% discount on their website. The advertisement encourages viewers to purchase a "Starter Kit" from mudwtr.com, which includes a free frother, shipping, and a trial for a meditation app to enhance their morning ritual.

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"MUD\WTR: The Mushroom-Based Coffee Alternative for Energy and Focus" — Mudwtr Ad | Divisadero Ad Intelligence