88

Score

MUD\WTR: The Mushroom-Based Coffee Alternative

Ran 2 months

Inactive
Hook
92/100
Persuasion
74/100
Vibes
85/100
Execution
62/100
Credibility
88/100
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FormatProblem Solution
ProductCacao
Target GenderFemale
Target Age25-34
Production StylePolished
Speaker POVExpert, Influencer
Emotional ToneTrust, Aspiration
Wellness FunctionSleep
StartedApr 10, 2026
EndedApr 19, 2026
Duration2 months

Title

MUD\WTR: The Mushroom-Based Coffee Alternative

Description

The advertisement begins with a man discussing the negative effects of excessive caffeine consumption, visually comparing a Starbucks Grande Pike Place Roast, which contains 310mg of caffeine, to a CVS caffeine pill. He then introduces MUD\WTR, a coffee alternative, with visual overlays and narration detailing its ingredients: 35mg of caffeine, cacao, masala chai, turmeric, and functional mushrooms including Lion's Mane, Cordyceps, Chaga, and Reishi, which are shown both as text and raw ingredients. The core message promotes MUD\WTR as a healthier way to gain energy and focus without the crashes or insomnia associated with regular coffee, accompanied by a persistent "43% OFF STARTER KIT SPRING SALE" overlay and a final "CLICK THE LINK" call to action.

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"MUD\WTR: The Mushroom-Based Coffee Alternative" — Mudwtr Ad | Divisadero Ad Intelligence