88

Score

MUD\WTR: The All-Natural Coffee Alternative for Energy and Focus

Ran 8 months

Inactive
Hook
92/100
Persuasion
74/100
Vibes
85/100
Execution
62/100
Credibility
88/100
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FormatPromotion
Target GenderFemale
Target Age25-34
Production StylePolished
Speaker POVExpert, Influencer
Emotional ToneTrust, Aspiration
Wellness FunctionSleep
StartedDec 30, 2025
EndedJan 22, 2026
Duration8 months

Title

MUD\WTR: The All-Natural Coffee Alternative for Energy and Focus

Description

Matt Held, Director of R&D at MUD\WTR, introduces this all-natural coffee alternative, highlighting its transparent blend of 2,240mg of mushrooms including Lion's Mane, Cordyceps, Chaga, and Reishi. The visual content transitions between Matt’s explanations and scenes of the organic mushroom growing process, lab testing, and the product being mixed with a frother. On-screen text emphasizes that the product is certified organic and provides "energy and focus without the jitters" through ingredients like Masala Chai, Cacao, and Turmeric. The core message promotes health benefits like immune support and gut health while offering 33% off and a free frother to new subscribers.

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Mudwtr: MUD\WTR: The All-Natural Coffee… | Divisadero