88

Score

MUD\WTR: Better Beans with Benefits

Ran 5 months

Inactive
Hook
92/100
Persuasion
74/100
Vibes
85/100
Execution
62/100
Credibility
88/100
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FormatProblem Solution
ProductCoffee
Persona75
Target GenderFemale
Target Age25-34
Production StylePolished
Speaker POVExpert, Influencer
Emotional ToneTrust, Aspiration
Wellness FunctionSleep
StartedJan 20, 2026
EndedJan 24, 2026
Duration5 months

Title

MUD\WTR: Better Beans with Benefits

Description

This fast-paced video advertisement promotes MUD\WTR Mushroom Coffee as a balanced alternative to traditional high-caffeine drinks. It highlights how regular caffeine spikes cortisol (the stress hormone) and overstimulates the body, whereas MUD\WTR provides focused energy without the crash. The visuals feature macro shots of the coffee powder, organic Arabica beans, and various functional mushrooms like Lion's Mane for clarity, Cordyceps for stamina, and Reishi and Chaga for immune support. On-screen text emphasizes its low caffeine content (45mg per serving) and clean profile with "no sweeteners, no chemicals, and no B.S." The ad concludes with a promotion for a free frother, a trial for a breathwork app, and a 30-day money-back guarantee, encouraging viewers to visit mudwtr.com.

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"MUD\WTR: Better Beans with Benefits" — Mudwtr Ad | Divisadero Ad Intelligence