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MudwtrMudwtr

88

Score

MUD\WTR: A Smarter Way to Enjoy Your Morning Coffee

Ran 8 months

Inactive
Hook
92/100
Persuasion
74/100
Vibes
85/100
Execution
62/100
Credibility
88/100
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FormatProblem Solution
ProductCacao
PersonaThe Performance Biohacker
Target GenderFemale
Target Age25-34
Production StylePolished
Speaker POVExpert, Influencer
Emotional ToneTrust, Aspiration
Wellness FunctionSleep
StartedDec 28, 2025
EndedJan 22, 2026
Duration8 months

Title

MUD\WTR: A Smarter Way to Enjoy Your Morning Coffee

Description

The advertisement for MUD\WTR Coffee features Matt, the brand's Head of R&D, explaining the benefits of their new mushroom coffee blend compared to traditional coffee and other mushroom alternatives. The video shows diverse individuals experiencing coffee jitters and then enjoying MUD\WTR in various settings, from outdoor relaxation to yoga sessions. Key ingredients highlighted include organic arabica and Swiss water decaf beans, 2250mg of functional mushrooms like Lion's Mane, Reishi, and Cordyceps, and 125mg of organic L-theanine. The promotion offers a free starter kit with a frother and free shipping, emphasizing a "smarter ritual" with 100% USDA organic ingredients and only 45mg of caffeine per serving.

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Mudwtr: MUD\WTR: A Smarter Way to Enjoy Your… | Divisadero