88

Score

Experience Calm Focus and Sustained Energy with MUD/WTR Mushroom Coffee

Ran 6 months

Inactive
Hook
92/100
Persuasion
74/100
Vibes
85/100
Execution
62/100
Credibility
88/100
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FormatProblem Solution
ProductCoffee
Target GenderFemale
Target Age25-34
Production StylePolished
Speaker POVExpert, Influencer
Emotional ToneTrust, Aspiration
Wellness FunctionSleep
StartedMar 5, 2026
EndedMar 11, 2026
Duration6 months

Title

Experience Calm Focus and Sustained Energy with MUD/WTR Mushroom Coffee

Description

This advertisement for MUD/WTR mushroom coffee features a man discussing the common pitfalls of other mushroom coffees—like watery or broth-like tastes—while showcasing people enjoying a rich, frothy beverage. The product is promoted as a blend of organic Arabica, Swiss Water decaf beans, and over 2,000mg of functional mushrooms including Lion's Mane for focus, Reishi for stress, and Cordyceps for energy. On-screen text highlights key benefits such as "Energy & focus w/o the jitters" and "100% Organic," while the narrator mentions a free USB frother, free shipping, and a money-back guarantee. The video effectively contrasts the negative effects of high caffeine, like anxiety and restless sleep, with the "calm focus" provided by MUD/WTR's formula, which also includes L-theanine and prebiotic fiber for gut health.

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Mudwtr: Experience Calm Focus and Sustained… | Divisadero