88

Score

Anxious Coffee Sensitive

Ran 2 months

Inactive
Hook
92/100
Persuasion
74/100
Vibes
85/100
Execution
62/100
Credibility
88/100
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FormatPromotion
ProductCoffee
Target GenderFemale
Target Age25-34
Production StylePolished
Speaker POVExpert, Influencer
Emotional ToneTrust, Aspiration
Wellness FunctionSleep
StartedMar 26, 2026
EndedApr 1, 2026
Duration2 months

Title

Anxious Coffee Sensitive

Description

The video features a young man in a kitchen setting promoting MUD\WTR, a "Superfunctional Coffee Alternative," as a healthier daily habit compared to low-quality coffee and processed foods. Visuals include the man drinking the beverage, followed by close-ups of the product's black canister displaying on-screen text like "100% USDA Organic," "Zero Sugar," and ingredients such as cacao, masala chai, turmeric, cinnamon, and functional mushrooms like cordyceps and lion's mane. The narrator's voiceover emphasizes that the blend contains over 2,000 milligrams of California-grown functional mushrooms per serving to support gut health and digestion, while also showing mobile phone screens highlighting positive reviews, store availability at Target, and a "Claim Your Starter Kit" offer. The core advertising message encourages viewers to invest in their health by switching to MUD\WTR, incentivizing the purchase with a free frother, 45 days of a wellness app, and a 30-day money-back guarantee.

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"Anxious Coffee Sensitive" — Mudwtr Ad | Divisadero Ad Intelligence