88
Score
A Special PSA: MUD\WTR Original Now Available at Costco Southeast
Ran 3 months
InactiveFormatPromotion
ProductOriginal / OG
PersonaThe Sleep Struggler
Target GenderFemale
Target Age25-34
Production StylePolished
Speaker POVExpert, Influencer
Emotional ToneTrust, Aspiration
Wellness FunctionSleep
StartedFeb 23, 2026
EndedMar 10, 2026
Duration3 months
Title
A Special PSA: MUD\WTR Original Now Available at Costco Southeast
Description
The advertisement for MUD\WTR features founder Shane Heath in a mock-90s public service announcement style, addressing "caffeine abuse" symptoms like shaky hands and jitters. Heath, wearing a Costco cap and sweater vest, announces that MUD\WTR Original — a mushroom-based coffee alternative — is now available in Costco warehouses across the Southeast United States. The commercial uses a nostalgic, slightly humorous tone with dramatic map graphics and patriotic imagery to promote the product as a way to trade "jitters for focus, balance, and calm."
Unlock full ad intelligence
Sign up for free to see scores, targeting data, and AI-powered analysis for every ad.
Sign Up