88
Score
A History of Caffeine and the Rise of MUD\WTR Mushroom Coffee Alternative
Ran 5 months
InactiveTitle
A History of Caffeine and the Rise of MUD\WTR Mushroom Coffee Alternative
Description
This advertisement features a narrator tracing the history of caffeine from ancient China and Ethiopia to the Industrial Revolution, framing it as a tool once used by tycoons to exploit labor. Visuals transition between historical archives and modern lifestyle scenes to illustrate how caffeine overconsumption causes cortisol spikes and anxiety. The product promoted is MUD\WTR, an organic coffee alternative containing Masala Chai, Lion's Mane, Cordyceps, Chaga, and Reishi mushrooms designed for focus without the jitters. The ad highlights the 'rise Cacao' blend and offers a starter kit with a free frother and 45 days of meditation through the Open app.
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