88

Score

Ad 1302380558001610

Ran 3 months

Inactive
Hook
92/100
Persuasion
74/100
Vibes
85/100
Execution
62/100
Credibility
88/100
Sign up for free to see scores
Target GenderFemale
Target Age25-34
Production StylePolished
Speaker POVExpert, Influencer
Emotional ToneTrust, Aspiration
Wellness FunctionSleep
StartedMay 13, 2026
EndedMay 15, 2026
Duration3 months

Description

{"risk_level": "medium", "claim_count": 3, "claims": [{"text": "sugar free", "type": "nutrient_content", "risk": "low", "timestamp_approx": "0:14", "citation": "21 CFR 101.60 (Nutrient content claims for the calorie content of foods)", "notes": "Factual statement about the absence of sugar is a permissible nutrient content claim."}, {"text": "has magnesium bisglycinate and gluconate in it", "type": "nutrient_content", "risk": "low", "timestamp_approx": "0:18", "citation": "FDCA Section 403(r) (nutrient content claims)", "notes": "Listing specific dietary ingredients and their forms is a permissible factual claim."}, {"text": "8-9 hours of sleep consistently for 2 years... consistently gaining hours of really good, delicious, deep sleep", "type": "structure_function", "risk": "medium", "timestamp_approx": "0:00 - 0:35", "citation": "DSHEA Section 6 (21 U.S.C. 343(r)(6)); 21 CFR 101.93; FTC Endorsement Guides 16 CFR Part 255", "notes": "Promoting healthy sleep is a permissible structure/function claim as long as it does not imply treatment of insomnia (a disease). However, the specific, quantified testimonial ('8-9 hours', 'consistently gaining hours') acts as an efficacy claim that requires substantiation showing these results are typical for consumers under FTC guidelines. Furthermore, the video lacks the required FDA structure/function disclaimer."}], "has_disclaimer": false, "disclaimer_text": null, "regulatory_notes": "The primary regulatory red flag is the absence of the mandatory DSHEA disclaimer ('This statement has not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.') which is required when making structure/function claims for dietary supplements. Additionally, under FTC rules, personal endorsements implying strong efficacy must be backed by evidence that the portrayed results are what generally expected by consumers."}

Keep exploring

Unlock full ad intelligence

Sign up for free to see scores, targeting data, and AI-powered analysis for every ad.

Sign Up
Moonjuice: Ad 1302380558001610 | Divisadero