88
Score
Ad 1001505152467139
Ran 2 months
InactiveDescription
{"risk_level":"medium","claim_count":4,"claims":[{"text":"Mini Dew is a clean, sugar-free electrolyte... ionic trace minerals, chelated essential minerals","type":"nutrient_content","risk":"low","timestamp_approx":"0:48","citation":"FDCA Section 403(r)","notes":"Standard nutrient content claims. Permissible if factually accurate."},{"text":"...plus your daily mineral support.","type":"structure_function","risk":"low","timestamp_approx":"0:52","citation":"DSHEA Section 6; 21 CFR 101.93","notes":"Standard structure/function claim. Requires mandatory FDA disclaimer which is absent."},{"text":"And not only is it safe for pregnancy and nursing, but it is also safe and delicious for children 4 and up.","type":"efficacy_claim","risk":"medium","timestamp_approx":"1:07","citation":"FTC Act Section 5; FTC Health Products Compliance Guidance (2023)","notes":"Explicit safety claims directed at highly vulnerable populations carry elevated risk and require population-specific scientific substantiation."},{"text":"...a huge gift that you can give to yourself, your body, your brain...","type":"general_wellness","risk":"low","timestamp_approx":"1:28","citation":"FTC Act Section 5","notes":"Vague, subjective language acting as general wellness puffery."}],"has_disclaimer":false,"disclaimer_text":null,"regulatory_notes":"The advertisement strongly targets vulnerable populations (pregnant/nursing women, children), significantly increasing regulatory scrutiny. Substantiation must be specific to these demographics. The video also lacks the standard FDA disclaimer required when making structure/function claims."}
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