The Cortisol "Glow-Up" Seeker

Moonbrew

Motivated by the physical manifestations of chronic stress, such as 'moon face', double chins, 'apron belly', and severe bloating. They are looking for a 'cortisol cleanse' supplement to de-puff, reduce inflammation, and help them achieve a leaner, more glowing appearance.

375 ads

Top Ads

Insights

Creative strategy

The most effective ads for "The Cortisol 'Glow-Up' Seeker" heavily utilize the Problem Solution format, achieving scores up to 93/100 by framing MoonBrew as a "15-day cortisol cleanse." These top performers successfully combine visceral pain points like facial puffiness and bloating with science-lite ingredient education to position the product as an all-in-one replacement for complex supplement routines.

female 50%Unspecified 25%male 20%85 5%Core age25 - 34

Overall craft score

ads scored

Hook86

Persuasion87

Execution85

Credibility57

What they emphasize

Stress & Cortisol Relief14

Physical Appearance & Anti-Aging10

Ingredient Education & Transparency6

Supplement Routine Simplification5

Formats they run

Problem Solution15

Promotion3

Reaction/Trend1

Testimonial Review1

Opportunities

High-craft angles and formats this brand isn't running yet.

high

Leverage Villain-to-Upgrade Framing

MoonBrew should explicitly position its products against specific villains like melatonin or coffee to create a stronger contrast.

MudWTR scores 93-94 using this exact framing for coffee replacement.

mediumFormat gap

Expand Testimonial Review Formats

MoonBrew should test more user-generated content and authentic testimonials to diversify from the dominant Problem Solution format.

Only one Testimonial Review ad appeared in the top 20, despite high category success with social proof.

mediumTheme gap

Incorporate Lifestyle Identity Montages

MoonBrew should show the broader lifestyle benefits of lowered cortisol, such as improved mood and energy, rather than just focusing on the supplement itself.

Category-wide patterns show Lifestyle identity montage as a top theme, which is underutilized in MoonBrew ads.

Whitespace

MoonBrew heavily relies on the Problem Solution format for its core products, leaving significant gaps in utilizing Testimonial formats and targeting niche personas like Overwhelmed Parents or Jet-Lagged Travelers. There is also an opportunity to integrate category-proven themes like lifestyle identity montages.

Untried format × persona combinations

Testimonial Review + The Cortisol 'Glow-Up' Seeker×Reaction/Trend + Sleep Struggler×

Uncovered personas

The Overwhelmed ParentThe Jet-Lagged TravelerThe Chronic Migraine Sufferer

Uncovered products

Adrenal CocktailHomestyleSleepy Coffee

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The Wellness Ad IndexHow H&W brands' Meta ads score How to Analyze Meta Ads with AIThe full method, free Browse all tracked brandsEvery brand we score on Meta The Cortisol Ad TrendHow brands advertise cortisol on Meta