The Cortisol "Glow-Up" Seeker
Motivated by the physical manifestations of chronic stress, such as 'moon face', double chins, 'apron belly', and severe bloating. They are looking for a 'cortisol cleanse' supplement to de-puff, reduce inflammation, and help them achieve a leaner, more glowing appearance.
375 ads
Insights
The most effective ads for "The Cortisol 'Glow-Up' Seeker" heavily utilize the Problem Solution format, achieving scores up to 93/100 by framing MoonBrew as a "15-day cortisol cleanse." These top performers successfully combine visceral pain points like facial puffiness and bloating with science-lite ingredient education to position the product as an all-in-one replacement for complex supplement routines.
Themes
Top Formats
Recommendations
Leverage Villain-to-Upgrade Framing
MoonBrew should explicitly position its products against specific villains like melatonin or coffee to create a stronger contrast.
MudWTR scores 93-94 using this exact framing for coffee replacement.
Expand Testimonial Review Formats
MoonBrew should test more user-generated content and authentic testimonials to diversify from the dominant Problem Solution format.
Only one Testimonial Review ad appeared in the top 20, despite high category success with social proof.
Incorporate Lifestyle Identity Montages
MoonBrew should show the broader lifestyle benefits of lowered cortisol, such as improved mood and energy, rather than just focusing on the supplement itself.
Category-wide patterns show Lifestyle identity montage as a top theme, which is underutilized in MoonBrew ads.
MoonBrew heavily relies on the Problem Solution format for its core products, leaving significant gaps in utilizing Testimonial formats and targeting niche personas like Overwhelmed Parents or Jet-Lagged Travelers. There is also an opportunity to integrate category-proven themes like lifestyle identity montages.
Uncovered Personas
Uncovered Products
Untried Format + Persona Combos
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