A Sleep Score Riddle To Solve

Title

A Sleep Score Riddle To Solve

Description

This advertisement features a man named Colin sitting on a white sofa with a laptop and phone, holding a small can of Pringles as an off-screen voice asks him a riddle about sleep. A purple overlay lists several sleep-disrupting factors—phone time (+45 minutes), stress thoughts (+30 minutes), and late-night snacking (+15 minutes)—concluding with the question, 'Why are you waking up at 62?' The audio captures Colin making multiple incorrect guesses like 65, 53, and 66, while the narrator notes that 98% of people fail to solve it. Ultimately, the ad uses an engaging, interactive riddle format to promote awareness of how specific lifestyle choices and late-night habits negatively impact a person's sleep score and overall rest.