88

Score

Ad 1627459601806829

Ran 5 months

Inactive
Hook
92/100
Persuasion
74/100
Vibes
85/100
Execution
62/100
Credibility
88/100
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Target GenderFemale
Target Age25-34
Production StylePolished
Speaker POVExpert, Influencer
Emotional ToneTrust, Aspiration
Wellness FunctionSleep
StartedMar 27, 2026
EndedMar 31, 2026
Duration5 months

Description

This video advertisement promotes "moonbrew," a magnesium sleep aid and herbal supplement, by demonstrating the preparation of a "sleepytime berry mocktail." The visual sequence shows a person mixing the Moonbrew powder with ice, water, and a dark liquid, accompanied only by the ASMR-style sounds of mixing and pouring instead of a voiceover. On-screen text initially highlights the drink as a "calorie deficit hack: 10 calorie sleepytime berry mocktail that knocks me tf out and tastes like a berry dessert." A subsequent overlay details the "Calming Blend" ingredients, listing "9+ calming superfoods & adaptogens," "2 forms of magnesium," "1180mg of adaptogens," and the claim that it can "Lower cortisol levels." The ad concludes with a shot of someone lying in bed putting on a purple sleep mask along with a yawning sound effect, reinforcing the product's sleep-inducing benefits.

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Moonbrew: Ad 1627459601806829 | Divisadero