LMNTLMNTActive

88

Score

Ad 27062906199998819

Running 2 months

Active
Hook
92/100
Persuasion
74/100
Vibes
85/100
Execution
62/100
Credibility
88/100
Sign up for free to see scores
Target GenderFemale
Target Age25-34
Production StylePolished
Speaker POVExpert, Influencer
Emotional ToneTrust, Aspiration
Wellness FunctionSleep
StartedJun 17, 2026
EndedAug 26, 2026
Duration2 months

Description

The video features Matt Walker, PhD, Professor of Neuroscience, who explains that insufficient hydration leads to fragmented sleep. He is shown waking up tired, then preparing a hot drink using a packet of LMNT Zero Sugar Hydration Chocolate Salt electrolyte drink mix. Walker states that LMNT provides the necessary electrolytes without sugar in an appropriate dose, declaring it his choice of electrolyte. The ad concludes with him drinking the mix while reading, followed by the LMNT logo and the tagline "STAY SALTY," promoting the product as a healthy hydration solution that supports better sleep.

Keep exploring

Unlock full ad intelligence

Sign up for free to see scores, targeting data, and AI-powered analysis for every ad.

Sign Up
LMNT: Ad 27062906199998819 | Divisadero