Renew NAD+ Gummies

Name: Renew NAD+ Gummies
Brand: Goli

Goli

Anti-aging cellular health gummies containing Nicotinamide Riboside (NR) to boost NAD+ levels and support energy.

41 ads

Top Ads

Insights

Creative strategy

These ads effectively drive engagement by leveraging visceral symptom self-diagnosis and positioning the gummies as a painless, affordable alternative to trendy NAD injections. High-performing creatives utilize strong visual hooks, such as wiping off makeup or showing 'glow-up' photos, combined with science-lite education to validate the product's efficacy from the inside out.

female 75%Unspecified 25%Core age35 - 44

Overall craft score

ads scored

Hook75

Persuasion79

Execution58

Credibility35

What they emphasize

Needle-Free Alternative3

Symptom Self-Diagnosis2

Internal Beauty & Anti-Aging2

Accessible Wellness Habit2

Formats they run

Problem Solution5

Promotion2

Opportunities

High-craft angles and formats this brand isn't running yet.

highPersona gap

Target the Performance Biohacker

Goli Nutrition should expand targeting to male biohackers and high-achievers by focusing on the energy and cognitive benefits of NAD+.

Competitors like Mud\WTR score highly (94) by targeting 'The Performance Biohacker' with fatigue and focus messaging.

highFormat gap

Test Product Comparison Formats

The brand should create split-screen or physical comparison ads pitting the gummies directly against topical serums or expensive IV drip bags.

Moonbrew's top-performing ad (Score 94) uses a direct product comparison format by physically knocking away a competitor.

mediumTheme gap

Incorporate Authority Stacking

Goli Nutrition should integrate clinician endorsements, press quotes, or user reviews into the ad creatives to build trust and credibility.

Category-wide patterns show that social proof and authority stacking are key drivers for top-performing direct-response ads.

Whitespace

The brand heavily relies on female-focused aesthetic and anti-aging messaging, leaving significant gaps in targeting performance-focused males and high-achievers. Additionally, the ads lack the authority stacking and direct product comparison formats that dominate the broader health and wellness category.

Untried format × persona combinations

Product Comparison + The Performance Biohacker×Testimonial + The Burned-Out High-Achiever×

Uncovered personas

The Performance BiohackerThe Burned-Out High-AchieverThe Pill-Averse Wellness Shopper

Uncovered products

SupergreensSleep GummiesWomen's Multi

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