88
Score
Satisfy Late-Night Cravings with a 15-Calorie Sleep Cocoa
Ran 3 months
InactiveTitle
Satisfy Late-Night Cravings with a 15-Calorie Sleep Cocoa
Description
This advertisement features a person using a hand frother to mix a chocolate-colored beverage in a textured glass, set on a marble countertop next to a lit candle and a pouch of "beam Dream" night-time blend. Prominent on-screen text pitches the product as a "15 calorie sleep cocoa" that is the "secret to crushing" late-night cravings, claiming it tastes like brownies and delivers "insanely good sleep." The video does not have a spoken voiceover, but rather features ASMR-style audio including the whirring of the frother and tapping sounds on the glass with a metal straw and fingernails. The core message promotes beam Dream as a delicious, low-calorie way to satisfy sweet cravings before bed without ruining a calorie deficit, while simultaneously improving sleep quality.
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