88

Score

Beam's Brownie Batter Hot Cocoa: The Ultimate Bedtime Treat for Better Sleep and Fewer Cravings

Ran 4 months

Inactive
Hook
92/100
Persuasion
74/100
Vibes
85/100
Execution
62/100
Credibility
88/100
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FormatProblem Solution
ProductBeam Kids
Target GenderFemale
Target Age25-34
Production StylePolished
Speaker POVExpert, Influencer
Emotional ToneTrust, Aspiration
Wellness FunctionSleep
StartedJan 22, 2026
EndedJan 26, 2026
Duration4 months

Title

Beam's Brownie Batter Hot Cocoa: The Ultimate Bedtime Treat for Better Sleep and Fewer Cravings

Description

The video features a woman in a purple crop top preparing a mug of Beam Brownie Batter Hot Cocoa (Dream powder) while explaining its benefits to her "ancestor," played by the same actress in a red dress. Using a handheld frother, she explains that the drink contains melatonin to help with insomnia and adaptogens to curb next-day cravings for sugar and processed carbs. The dialogue and on-screen captions contrast modern issues like screen time and constant food availability with the ancestor's confusion, ultimately promoting the product as a delicious, dessert-like bedtime routine. The advertisement concludes with the ancestor being impressed by the taste, while the modern woman notes that her whole family is now obsessed with the drink.

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"Beam's Brownie Batter Hot Cocoa: The Ultimate Bedtime Treat for Better Sleep and Fewer Cravings" — Beam Ad | Divisadero Ad Intelligence