Ad 1534478368371412

Description

The video features a woman in a kitchen wearing a bathrobe, promoting a product called "beam Dream" as a "Late night craving hack I wish I knew sooner." She demonstrates making the drink by mixing the powder into a glass of water with a frother, while on-screen text and her voiceover highlight that the sea salt caramel-flavored drink is "only 15 calories," "tastes like a brownie," and contains "magnesium to relax your body," "L-Theanine to reduce stress and cortisol," and "Reishi mushroom to support deeper, more restful sleep." The core advertising message targets individuals on a calorie deficit looking for a healthy way to satisfy sweet cravings and improve sleep, concluding with a promotional offer for "35% off with subscription" that includes a "free frother."