88

Score

15-Calorie Sleepytime Hot Cocoa: The Ultimate Winter Arc Hack

Ran 5 months

Inactive
Hook
92/100
Persuasion
74/100
Vibes
85/100
Execution
62/100
Credibility
88/100
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FormatDemo/How-To
ProductDream
Persona80
Target GenderFemale
Target Age25-34
Production StylePolished
Speaker POVExpert, Influencer
Emotional ToneTrust, Aspiration
Wellness FunctionSleep
StartedJan 7, 2026
EndedApr 3, 2026
Duration5 months

Title

15-Calorie Sleepytime Hot Cocoa: The Ultimate Winter Arc Hack

Description

The advertisement promotes the Beam Dream x The Houghtons night-time blend as a 'winter arc hack' for a healthy, 15-calorie 'sleepytime hot cocoa.' The video features a person in a cozy kitchen setting preparing the beverage by mixing a scoop of the Peppermint Bark flavored powder into hot water from a Smeg kettle and using a hand frother to create a bubbly finish. On-screen text and shots of the packaging highlight that the drink is gluten, dairy, and sugar-free while containing sleep-supporting ingredients like magnesium, reishi mushroom, L-Theanine, and melatonin. Set to upbeat holiday music, the core message emphasizes a guilt-free, low-calorie nighttime ritual that improves sleep quality during the winter season.

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"15-Calorie Sleepytime Hot Cocoa: The Ultimate Winter Arc Hack" — Beam Ad | Divisadero Ad Intelligence