Ad 26898676986418257

Description

The advertisement centers on a man promoting "Party Trick" by alice, a semi-sweet dark mushroom chocolate packaged in a silver tin, with scenes showing him energetic at a carnival, driving with a friend, and waking up refreshed. Both the on-screen text and the man's voiceover detail that the chocolate is infused with cordyceps, kanna, L-taurine, gotu kola, and popping rocks to naturally support dopamine and serotonin for a social, euphoric feeling without alcohol. Ultimately, the core message targets "sober-curious" consumers, positioning the fast-acting chocolate as the perfect "hack" to enjoy a night out and wake up feeling great, completely replacing the need for drinking.