88
Score
Ad analysis
Ad 26898676986418257
Ran 3 months
InactiveDescription
The video advertisement features a man promoting 'Party Trick' by Alice, a semi-sweet dark mushroom chocolate marketed as a 'sober-friendly' alternative to alcohol. Visually, the ad transitions between close-ups of the silver product tin and chocolate squares, and scenes of the man socializing at an amusement park, in a car, and waking up energized in bed, accompanied by on-screen text that mirrors his spoken narration. The voiceover and visible ingredient list highlight components like cordyceps extract, kanna, L-taurine, gotu kola, and 'popping rocks,' which the man claims work together to boost dopamine and serotonin, delivering a social and euphoric feeling in just 20 minutes. The core advertising message targets 'sober-curious' individuals, positioning the Alice Party Trick chocolate as an effective 'hack' to enjoy a fun, high-energy night out and a hangover-free morning without relying on alcohol.
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