88

Score

Ad analysis

Ad 26898676986418257

Ran 3 months

Inactive
Hook
92/100
Persuasion
74/100
Vibes
85/100
Execution
62/100
Credibility
88/100
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Target GenderFemale
Target Age25-34
Production StylePolished
Speaker POVExpert, Influencer
Emotional ToneTrust, Aspiration
Wellness FunctionSleep
StartedMay 27, 2026
EndedSep 8, 2026
Duration3 months

Description

The video advertisement features a man promoting 'Party Trick' by Alice, a semi-sweet dark mushroom chocolate marketed as a 'sober-friendly' alternative to alcohol. Visually, the ad transitions between close-ups of the silver product tin and chocolate squares, and scenes of the man socializing at an amusement park, in a car, and waking up energized in bed, accompanied by on-screen text that mirrors his spoken narration. The voiceover and visible ingredient list highlight components like cordyceps extract, kanna, L-taurine, gotu kola, and 'popping rocks,' which the man claims work together to boost dopamine and serotonin, delivering a social and euphoric feeling in just 20 minutes. The core advertising message targets 'sober-curious' individuals, positioning the Alice Party Trick chocolate as an effective 'hack' to enjoy a fun, high-energy night out and a hangover-free morning without relying on alcohol.

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Alice Mushrooms ad analysis (#268986769864182… | Divisadero